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How to Send a WhatsApp Broadcast Campaign
WhatsApp is no longer just a personal messaging app—it has become one of the most powerful platforms for businesses to connect with customers. One of its most effective features is the WhatsApp Broadcast Campaign, which allows you to send the same message to multiple users at once without creating a group.
For businesses, especially those using the WhatsApp Business API, broadcast campaigns can be used for:
- Sending promotional offers
- Sharing product updates
- Announcing events or launches
- Sending reminders and alerts
we’ll walk you through the steps to send a WhatsApp Broadcast Campaign and also answer the most common questions businesses have about it.
Steps to Send a WhatsApp Broadcast Campaign
1. Log in to Chat ON Desk Dashboard
Start by logging into your Chat ON Desk dashboard. This is your control center to create, manage, and track broadcast campaigns.
2. Create a New Campaign
- Go to the Campaigns section.
- Click on New Campaign to start.
3. Enter Campaign Details
- Add a Campaign Name (for internal use – helps in reporting and analytics).
- Choose the right channel if you have multiple accounts connected.
4. Select the Channel
- If your account has more than one channel, you will see an option to select the desired channel for this campaign.
5. Upload Contact List
You have two options:
- Upload an Excel File with customer numbers.
- Enter numbers manually into the system.
- Upload an Excel File with customer numbers.
6. Choose Your Template
Select a pre-approved WhatsApp template that you want to send.
Templates ensure compliance with WhatsApp policies and prevent delays.
7. Manage Template Variables
If your chosen template has placeholders (like name, order ID, etc.):
- Fill in values manually for each contact.
- Or, map variables automatically from the uploaded Excel file.
- Fill in values manually for each contact.
8. Review and Send
- Double-check campaign details on the verification screen.
- Choose Send Now or Schedule for later.
- Double-check campaign details on the verification screen.
Tips for a Successful Campaign
✅ Use only pre-approved templates to avoid rejection.
✅ Personalize messages using variables to increase engagement.
✅ Segment your contact list for better targeting.
✅ Monitor results in Chat ON Desk analytics to improve future campaigns.
FAQs
A WhatsApp Broadcast allows you to send one message to multiple recipients without creating a group. Each recipient receives the message as a private chat.
- On the WhatsApp Business App: Up to 256 contacts per list.
- On WhatsApp Business API: You can send to thousands of contacts at once.
No. Each recipient receives the message as if it was sent directly to them.
Yes, but only via approved templates on the WhatsApp Business API. The regular WhatsApp Business App is mainly for transactional or informational messages.
Yes, for the WhatsApp Business App. But with the WhatsApp API, this condition does not apply—you just need customer opt-in.
There’s no strict limit, but WhatsApp recommends submitting only the templates you actually plan to use.
With the WhatsApp Business API, you get insights like delivery rates, read receipts, and response tracking. The WhatsApp Business App has limited analytics.
- Always get customer consent.
- Avoid spamming with frequent or irrelevant messages.
- Personalize content and add value (offers, updates, tips).
- Time your messages according to customer activity.
Conclusion
A WhatsApp Broadcast Campaign is one of the easiest and most effective ways to reach your customers instantly. For small businesses, the WhatsApp Business App works well with limited contacts. But if you want to scale, automate, and track performance, the WhatsApp Business API is the best choice.
By following best practices, creating engaging templates, and respecting customer consent, businesses can use WhatsApp broadcasts to drive sales, boost engagement, and strengthen relationships with their audience.